Consistency is Key
My Guest writer this week is Chip Doyle with Sandler Training. Chip is a great sales trainer who I worked with when I first started my coaching business almost 10 years ago. I’ve found the information I learned from him to be extremely powerful and easy to use even now (especially when I use it […]
Review, Refine and Recommit to a New Year of Success
Today I had a great time talking with Ana Lucia Novak on her Savvy Business Leader Blog Talk Radio Show! Ana is a super savvy Social Media Maven who has helped me streamline my social media marketing efforts and made me look really good while helping me grow my social media connections. (Thanks!) On her […]
A Powerful Marketing Mix – Email Marketing & Social Media
How are your marketing strategies working together? Or perhaps the better question is – what marketing strategies are you using in conjunction with each other? I always recommend that my clients select two to three different strategies to utilize in concert with each other over a period of 6-12 months and then measuring which one […]
Marketing Score Card 5 of 5
How are you doing with your marketing? This is the 5th of 5 mini scorecards regarding Performance. What have you noticed? What ah-ha’s have presented themselves about how to expand your marketing efforts? I’d love to hear about them! The only real way to know if you need marketing help is to score yourself as […]
Marketing Score Card 4 of 5
How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]
Marketing Score Card 2 of 5
How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]
Power Marketing Secrets for Today’s Economy
I wanted to let you know about a great opportunity to help you expand your thinking to grow your business – coming up on May 20th. The Livermore Chamber of Commerce is hosting the “Power Marketing Secrets for Today’s Economy” In 2010, the economy has a different kind of playing field and the old advertising […]
Tip # 104 – Ten Keys to Growing Your Business in 2010
Happy New Year Everyone! It’s a new year and a new decade but some of the old time tested rules still apply. Here are ten keys to growing your business this year: Build Success on Your Core Values and Principles – the things that matter most to you. Get Clear on Your Commitment – to […]
Master Your Marketing Message – 3 Keys to Attracting More Clients
A few weeks ago I had the pleasure of presenting at the Livermore Chamber of Commerce’s Marketing Summit. I was joined by four esteemed colleagues who are all experts in their own fields: Thomas Petty, Bay Area Search Engine Academy – Laser Target Your Internet Presence Chip Doyle, Sandler Training– Spring Load Your Sales Efforts […]
How Would You Rate Your Marketing Strategies?
This year our economy has a new playing field. The old advertising rules no longer work. So for today’s economy, you have to change your game! How are you doing with your marketing? Rate your company’s efforts and effectiveness from today’s viewpoint using our Marketing Scorecard below and see how you’re really doing in each […]
