How are you doing with your marketing? This is the 5th of 5 mini scorecards regarding Performance. What have you noticed? What ah-ha’s have presented themselves about how to expand your marketing efforts? I’d love to hear about them!
The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance.
This Marketing ScoreCard is designed to help you understand exactly where you are with your marketing. What’s working, what’s not working and where do you need to pay the most attention to improve your marketing?
Score yourself from 0 to 5 for each statement below. Just put your score in the area to the right and then add up each of your totals.
A note about the Score Card. The areas on the ScoreCard are all action-oriented items. They are the things you need to be, do and have for powerful marketing. My experience has proven that improving any of these areas can have a major impact on your marketing effectiveness. The trick is knowing what to improve and how to improve it.
Let me know how you score with the whole score card and in what areas you need more information or guidance.
Communication. I understand that the key to successful client engagements is clear communication. I work constantly at improving this skill.
Promises. I make clear, unambiguous promises for what I will deliver and what results clients can expect when I undertake an assignment or project. I keep my word.
Requests. I make crystal-clear requests of my clients so they know what I expect of them in a client engagement. They understand that we are partners.
Extra Mile. I don’t just offer good service. I do everything in my power to deliver service that consistently exceeds clients’ expectations.
Personal Performance. I stay motivated and true to my personal vision of my business. I get the things done not only for my clients but for myself to make my business successful.
Performance Sub Total – With a low score in this area you are not getting much repeat or referral business, even if you’ve done well in the top five areas. You need to realized that performance is just as much about marketing as all the other areas above.
Grand Total (out of a total possible 125) – With a low overall score (under 60) you are having a real struggle finding clients. People don’t understand what you are offering, aren’t responding to your messages, are not willing to meet with you, are reluctant to work with you and avoid sending referrals your way. In short, your marketing is in real trouble.
If your score is high, congratulations! If it’s not, the good news is that I can help you improve your marketing dramatically and increase your marketing score in all of the areas above. It’s a matter of know-how, practice and implementation. I have the tools and resources to help and guide you and your business to increased marketing success and bottom line results.
Need some assistance to clarify your marketing strategies and actually get into action around those strategies? Visit the Nectar Consulting website for more great free resources or request your complimentary Business Growth consultation to learn how you can attract all the clients you need.
I hope you’ve found the Marketing Score Card useful to you and your business. As always, please send me your ideas and questions so I can address them here in my blog. When there’s one question, there’s usually a whole bunch more regarding the same issue.
To Your Success~