Doing it the Right Way…

My colleague Steve Roth with Roth Consulting is our guest blog writer this week. Steve has a ton of expertise when it comes to successfully running a business. I found Steve’s article to be useful and provide some hope for all you entrepreneurs out there who are looking to take your new and exciting idea […]

A Powerful Marketing Mix – Email Marketing & Social Media

How are your marketing strategies working together? Or perhaps the better question is – what marketing strategies are you using in conjunction with each other?  I always recommend that my clients select two to three different strategies to utilize in concert with each other over a period of 6-12 months and then measuring which one […]

Marketing Score Card 5 of 5

How are you doing with your marketing? This is the 5th of 5 mini scorecards regarding Performance. What have you noticed?  What ah-ha’s have presented themselves about how to expand your marketing efforts?  I’d love to hear about them! The only real way to know if you need marketing help is to score yourself as […]

Marketing Score Card 4 of 5

How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]

Marketing Score Card 3 of 5

How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]

Marketing Score Card 2 of 5

How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]

Marketing Score Card 1 of 5

How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]

Putting Your Core Values to Work

This is a great blog posting by Tony Hsieh – CEO of Zappos – How Twitter Can Make You A Better (and Happier) Person http://bit.ly/cnFI1c I know how you might feel about Twitter and this article ties it back to the core values that are important to Tony. Twitter is a delivery system for him […]

“With a powerful desire, with a strong determination, and with a commitment to yourself, you can find ways to achieve your goals, and overcome challenges.”  ~ Catherine Pulsifer You may feel a need to think about your future, and make plans to achieve your objectives. You could feel optimistic about the prospects of new possibilities […]

The Resistance: Your Lizard Brain

Hi There, While enjoying my time here in the NC mountains, I’m getting the chance to read a great book – Linchpin – Are You Indispensable? By Seth Godin. I thought I’d pass along a few good points from the book as I see so many people come up against their own Lizard Brain on […]