Power Marketing Secrets for Today’s Economy

I wanted to let you know about a great opportunity to help you expand your thinking to grow your business – coming up on May 20th. The Livermore Chamber of Commerce is hosting the  “Power Marketing Secrets for Today’s Economy” In 2010, the economy has a different kind of playing field and the old advertising […]

Where Are You Stuck With Your Marketing?

I get to have a lot of great coaching conversations with folks on how to expand their marketing prowess, and there seems to be a common theme of where people tend to get stuck… What I’ve seen time and time again is it’s not so much the marketing activities themselves where people get stuck but […]

10 Keys to Business Growth in a Shifting Economic Landscape…

Today’s economic landscape has been a bit unsteady to say the least. We’ve all heard about it and certainly have seen the effects of it on our bottom line. No matter if you’re a CEO, manager or a one-man-band business owner, today’s economy has sent tremors through us all in different ways. Here are some […]

Changing Marketing Gears

I recently read a great article in the Harvard Business Review titled, “How to Market In A Downturn” by John A. Quelch and Katherine E. Jocz It points out that consumers typically react in one of 4 emotional ways to the current economic situation: •    Slam-on-the-brakes — consumers feel hardest hit and reduce all spending. […]