How are you doing with your marketing?
The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance.
This Marketing ScoreCard is designed to help you understand exactly where you are with your marketing. What’s working, what’s not working and where do you need to pay the most attention to improve your marketing?
Score yourself from 0 to 5 for each statement below. Just put your score in the area to the right and then add up each of your totals. This is the 2nd of 5 mini scorecards, so stay tuned for the next one tomorrow.
A note about the Score Card. The areas on the ScoreCard are all action-oriented items. They are the things you need to be, do and have for powerful marketing. My experience has proven that improving any of these areas can have a major impact on your marketing effectiveness. The trick is knowing what to improve and how to improve it.
Web Site. I have a professionally designed, content-rich web site that provides detailed information on my services and includes plenty of valuable free information such as articles and reports.
Clients Issues. I have information on my web site that clearly outlines the problems, issues and challenges my clients are dealing with. I show that I understand who my clients are and what they want to accomplish.
Services – What You get. My services, what I do and how I do it, are clearly presented in my web site. It’s no mystery what my clients get, how I work or what my approach is to solving clients problems.
Pricing and Proposals. I have a well-defined pricing strategy and proposal outline that explains what my clients get from me, not just what I do.
Business Presentation. Everything about my business, including my personal presentation, marketing materials, etc. are presented in a way that truly represents who I am.
Packaging Sub Total – With a low score in this area you may have gotten initial attention, but now interest is dropping off. People are not really clear about what you can do for them and why your services are a solution to their problems. There are more questions than answers.
Remember – first impressions go a LONG way – so make your first impression a good one, no matter whether it’s in person, via the web or materials you’re giving to potential clients!
To your Success!