Marketing Score Card 3 of 5
How are you doing with your marketing? The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. This Marketing ScoreCard is designed to help you understand exactly where you are with […]
Power Marketing Secrets for Today’s Economy
I wanted to let you know about a great opportunity to help you expand your thinking to grow your business – coming up on May 20th. The Livermore Chamber of Commerce is hosting the “Power Marketing Secrets for Today’s Economy” In 2010, the economy has a different kind of playing field and the old advertising […]
Changing Marketing Gears
I recently read a great article in the Harvard Business Review titled, “How to Market In A Downturn” by John A. Quelch and Katherine E. Jocz It points out that consumers typically react in one of 4 emotional ways to the current economic situation: • Slam-on-the-brakes — consumers feel hardest hit and reduce all spending. […]
