Stu Carty with Constant Contact Rocks! Thanks for all the great info yesterday at the Marketing Summitt!
Did you know you can get a free 60-day trial with Constant Contact and stay in touch with all your customers on a regular basis? Email marketing is really a powerful tool, when you know how to use it effectively. It’s one that I’ve used for several years and I was excited to learn some new things myself yesterday from Stu’s presentation.
One of the most important take-aways/reminders from yesterday’s Power Marketing Secrets for me was from Stu.
Tip of the Day: Keep your emails – ezines- newsletters short and to the point! In today’s world you have to give your customers and readers bite size nuggets to chew on or else you’ll get deleted in thd first 3 seconds. YUP – THREE SECONDS! That’s how long it takes for someone to scan your email and decide if they are going to open it, read it later or delete it.
Remember to send less information but more frequently to help keep your brand front of mind and give away tons of value in the process.
I also got a lot of great information from Tom Petty with the Bay Area Search Engine Academy, Chip Doyle with Sandler Training and Elaine Betts with Go Far Consulting. Big Thanks to all of them and the staff at the Livermore Chamber for putting on a very successful event!
Make it a great day!
Michele
